Date:

3 March - 6 March

Venue:

Design Centre

Time:

Mon 3 March 16:00-17:00
Tues 4 March 16:00-17:00
Wed 5 March 15.00-16.00
Thurs 6 March 18.00-20.00

Cost:

Free

A showcase of the best entries from the AV:IRAL competition, highlighting the creativity of tomorrow's audio visual talent emerging from the North East's universities and colleges. AV Festival 08 asked students in the region to respond to the festival theme of 'broadcast' and submit a short audio visual piece via its YouTube channel.

Exploring the relationship between new digital media and viral marketing these submissions will be screened on all AV Festival's online channels, allowing students to have their work broadcast on demand. You can see a selection of the highlights and prize-winning entries at screenings at the Design Centre, University of Sunderland and on other screens throughout AV Festival 08.

On Wednesday, 5th March, following the screening of the AV:IRAL programme, students who submitted work, competition winners, academics, and representatives from the media will discuss the power of short films in advertising, the benefits and drawbacks associated with distributing new digital media, and the future of viral marketing.