Felix Gonzalez-Torres billboard projects introduce poetic imagery into an urban location, sites usually reserved for consumer advertising. He is advertising something that cannot be consumed but can only be sought after. This public invitation to dream is offered by the artist as a gift.
The billboards could be found in the following locations:
Newcastle: City Road and Melbourne Street, NE1 2HG
Sunderland: St Mary's Way, SR1 3AH
Middlesbrough: Borough Road, TS1 2EQ
Middlesbrough: North Ormesby Road, TS4 2AF
Middlesbrough: Newport Road, TS1 5JP
Felix Gonzalez-Torres was born in Guáimaro, Cuba, in 1957. He earned a BFA in photography from Pratt Institute in Brooklyn, New York, in 1983. Printed Matter, Inc. in New York hosted his first solo exhibition the following year. From 1987 to 1991, he was part of Group Material, a New York–based art collective whose members worked collaboratively to initiate community education and cultural activism. Gonzalez-Torres received fellowships from the National Endowment for the Arts in 1989 and 1993. He participated in hundreds of group shows during his lifetime, including early presentations at Artists Space and White Columns in New York (1987 and 1988, respectively); the Whitney Biennial, New York (1991); the Venice Biennale (1993); SITE Santa Fe (1995); and the Sydney Biennial (1996). He died in Miami on January 9, 1996.
Co-curated and produced by AV Festival 10 and mima, Middlesbrough.